# AI

Instasent's AI lives inside the dashboard in two layers: writing help that drafts and refines your messages, and an assistant that reads and analyzes your project in plain language. This page maps both and points to where each is documented.

**Language:** en
**Audience:** platform
**Translation key:** platform.ai.overview
**Search keywords:** ai, artificial intelligence, assistant, iris, copilot, ai writing, ai copy, copy, copywriting, translator, translation, suggestions, campaign suggestions, brand voice, tone, write with ai
**Related pages:** /platform/es/ai, /platform/en/ai/ai-writing-suggestions, /platform/en/ai/ai-assistant, /platform/en/project-settings/brand-profile, /platform/en/developers-and-apps/connect-your-ai
**Docs index (every page):** https://docs.instasent.com/llms.txt
**This zone's index:** https://docs.instasent.com/platform/en/llms.txt
**This page:** https://docs.instasent.com/platform/en/ai/ (HTML) · https://docs.instasent.com/platform/en/ai.md (Markdown)
**Other language (es):** https://docs.instasent.com/platform/es/ai.md

Instasent has AI built into the dashboard, and it comes in two layers. One helps
you **write**: it drafts messages, rewrites and shortens them, translates them
and suggests campaigns, all in your brand's voice. The other is an **assistant**
you talk to — it's called **Iris**: it answers with your project's real data,
teaches you how to use the platform, and **prepares** changes for you to confirm.
Both run inside Instasent; you don't connect anything to use them.

## The two layers

| Layer                     | What it does                                                                                                                                                                                                                                  | Where you meet it                                                     |
| ------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------- |
| **Writing & suggestions** | Drafts, rewrites, shortens, translates and adds emojis to your messages, and suggests campaigns — guided by your brand profile.                                                                                                               | The message editor and the AI button on text fields across the panel. |
| **Assistant** (Iris)      | A conversational assistant — called Iris — that answers with real data, teaches you how to use the platform, and prepares changes (builds audience filters and takes you to them): it proposes, it never executes — the final click is yours. | A chat you open from the panel.                                       |

Read each on its own page:

- [Writing & suggestions](/platform/en/ai/ai-writing-suggestions) - Draft, rewrite, shorten, translate and add emojis — plus campaign suggestions, all in your brand's voice.
- [Assistant](/platform/en/ai/ai-assistant) - Iris: it answers with real data, teaches you the platform and prepares changes — builds filters and takes you to them; the final click is yours.

## Your brand's voice

The writing layer doesn't write in a generic tone: it follows your **brand
profile** — the voice, tone and facts Instasent builds from your website. The
better the brand profile, the closer the AI's wording is to your own. The brand
profile is configured in its own page; the AI simply reads it. See
[Brand profile](/platform/en/project-settings/brand-profile).

## This is the AI inside Instasent — not your own agent

The AI on these pages lives **inside the Instasent panel**. Connecting **your
own** external agent — Claude, ChatGPT or Gemini — so it can operate Instasent
from the outside is a different thing, and it's covered in
[Connected apps](/platform/en/developers-and-apps). In short: the assistant on this
page is part of Instasent; connecting your own agent is Connected apps.

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This is one page of the Instasent documentation. For the complete machine-readable index of every guide and API reference, fetch https://docs.instasent.com/llms.txt — start there for full context.