# Audience table

The audience table lists every contact in the project. This page covers its dynamic columns, the saved views, search and sort, the audience selector and filter builder, the bulk actions you can run on a selection, and the empty states.

**Language:** en
**Audience:** platform
**TLDR:** The audience table (Audience › Contacts) lists every contact in the project: one row per contact with the columns you choose (one per attribute), plus search, filters, saved views and a live count at the top. Click a contact's name to open their profile, or select several for bulk actions. If it is empty, the first step is adding a data source.
**Translation key:** platform.audience.audience-table
**Search keywords:** audience table, contacts table, contacts list, columns, manage columns, saved views, views, default view, search contacts, sort, filters, filter builder, bulk actions, select all, view detail, delete contacts, all audience, audience selector, add contact, add data source
**Related pages:** /platform/es/audience/audience-table, /platform/en/audience, /platform/en/audience/contacts-profiles, /platform/en/audience/segments, /platform/en/audience/attributes-events, /platform/en/consent
**Docs index (every page):** https://docs.instasent.com/llms.txt
**This zone's index:** https://docs.instasent.com/platform/en/llms.txt
**This page:** https://docs.instasent.com/platform/en/audience/audience-table/ (HTML) · https://docs.instasent.com/platform/en/audience/audience-table.md (Markdown)
**Other language (es):** https://docs.instasent.com/platform/es/audience/audience-table.md

The audience table, under **Audience › Contacts**, is your overview of everyone in the project:
one row per contact, with whatever columns you choose. It's where you browse your audience, find
a specific person, and act on several contacts at once. Up top, the breadcrumb tells you what
you're looking at and how many — for example, **All audience** followed by a badge with the total
number of contacts — and that count updates live as you search or filter.

![The audience table showing contacts with columns for full name, mobile phone, email, created date, last order and total spent, plus the All audience selector and contact count](/platform/en/audience/images/audience-table--1-contacts-table.png)
*The audience table: dynamic columns over your whole audience, with search, filters, saved views and a live contact count.*

## Columns

The table's columns are **your project's data schema**: there is one column per attribute, so
an e-commerce project shows order and spend fields alongside the basics. Open **Columns** to
show or hide any attribute — the menu is searchable — and drag headers to reorder them. Your
choice of columns and their order is remembered for next time.

By default the table opens on a core set of columns, in this order: **Full name**,
**Registered**, **Mobile phone**, **Email**, **Country**, **Data source**, **Tags**, **Contact
lists** and **Last seen**. A few columns render specially:

- **Full name** is pinned and always shown — it can't be hidden, and it's the link to the
  contact's profile.
- **Data source** shows the data sources a contact came from as badges.
- **Tags** and **Contact lists** show their values as labels.
- Date columns (**Registered**, **Last seen**, …) show a relative time for recent dates (for
  example, *4 hours ago*) and a full date otherwise.

Click a contact's **Full name** to open their
[profile](/platform/en/audience/contacts-profiles).

## Saved views

A **view** is a saved combination of columns and sort order. The **view selector** (labelled
with the active view, **Default view** by default) lets you switch between them in one click —
useful for jumping between, say, contact details and consent status without re-picking
columns each time.

Instasent ships these built-in views:

| View                   | Focuses on                                                                                     |
| ---------------------- | ---------------------------------------------------------------------------------------------- |
| **Default view**       | The core columns, sorted by last seen (most recent first).                                     |
| **Contact details**    | Registration, phone, email, company, country, language, timezone, gender, birthday, interests. |
| **Channels & consent** | Phone and email plus the per-channel subscription and marketing-consent fields.                |
| **Data sources**       | Data sources, phone, email, tags and the registration / import / update dates.                 |
| **Location**           | Country, state, region, city, zip code, language, timezone and IP.                             |
| **Tracking & UTM**     | Registration, country and the UTM source / medium / campaign, referrer and URL.                |

Three more views appear **only when the project has the matching data**: **Ecommerce** (order
counts, spend, averages, last/first order and predicted next order), **Deals & CRM** (account
state, deals open/won/lost, orders and spend), and **Subscriptions** (active/trial/inactive
subscriptions and subscription products).

## Search, sort and filter

- **Search** — type in the search box to find contacts. Search needs at least **3
  characters**, and it's universal: Instasent decides which fields to match.
- **Sort** — click a column header to sort by that field. Sorting is by one column at a time;
  changing it returns you to the first page.
- **Audience selector** — the **All audience** button in the breadcrumb opens a picker grouped
  by **Segments**, **Data sources**, **Tags**, **Lists** and custom criteria, so you can scope
  the table to any of them. **All audience** shows everyone.
- **Filters** — open **Filters** to narrow the list with the same condition builder used for
  [segments](/platform/en/audience/segments): conditions on attributes, activity and segment
  membership, combined with AND/OR. The contact count updates as you add conditions, and a
  filtered view can be **saved as a segment** so you can reuse it.

The list loads as you scroll, in pages of **50 contacts**.

## Acting on a selection

Tick the checkbox on one or more rows — or **Select all** — to act on the selection. There are
two bulk actions:

- **View detail** — opens the contact's profile. Available when **exactly one** contact is
  selected.
- **Delete** — removes the selected contacts.

> **Warning**: **Deleting is limited to 5 contacts per batch.** If you select more than five, the Delete
> button is disabled. Deletion runs in the background and can take up to about a minute — the
> affected rows appear dimmed and struck through until the list refreshes. Deleting removes a
> contact and their data from the project; it **isn't** how you stop messaging someone (for
> that, unsubscribe or suppress them — see [Consent](/platform/en/consent)). To remove more,
> repeat the action in batches of up to 5.

There is no export or "add to segment" action from this selection. To group contacts by rules
rather than picking them by hand, build a [segment](/platform/en/audience/segments).

## When the table is empty

- **A brand-new project** shows a "No contacts yet" state with two calls to action: **Add data
  source** and **Add contact**. The **Add contacts** menu in the header offers the same two
  options — add one contact by hand, or connect a data source.
- **A filter or search with no matches** shows a **No results** message; clear the filter or
  search to see your contacts again.

Looking for one person instead? Open their
[contact profile](/platform/en/audience/contacts-profiles). To define a reusable group, build
a [segment](/platform/en/audience/segments).

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This is one page of the Instasent documentation. For the complete machine-readable index of every guide and API reference, fetch https://docs.instasent.com/llms.txt — start there for full context.