# Intercom

Connect Intercom as a data source: the OAuth authorization, the contacts, companies and events it syncs, how its fields map to Instasent attributes, and how consent is handled.

**Language:** en
**Audience:** platform
**TLDR:** Native OAuth connector: you authorize Instasent from Intercom, no keys to copy. It runs an initial import of your contacts, companies and events and then syncs in real time from Intercom into Instasent.
**Translation key:** platform.data-sources.connectors.intercom
**Search keywords:** Intercom, contacts, companies, events, customer support, CRM, OAuth, connect Intercom, Intercom integration, Intercom consent, webhooks
**Related pages:** /platform/es/data-sources/connectors/intercom, /platform/en/data-sources/connectors, /platform/en/data-sources/connectors/mailchimp, /platform/en/data-sources/managing, /platform/en/consent
**Docs index (every page):** https://docs.instasent.com/llms.txt
**This zone's index:** https://docs.instasent.com/platform/en/llms.txt
**This page:** https://docs.instasent.com/platform/en/data-sources/connectors/intercom/ (HTML) · https://docs.instasent.com/platform/en/data-sources/connectors/intercom.md (Markdown)
**Other language (es):** https://docs.instasent.com/platform/es/data-sources/connectors/intercom.md

Intercom is the native connector for your Intercom contacts, companies and events. Once
authorized, it syncs them into Instasent, so the people you talk to in Intercom and the
activity they generate become part of your audience without any manual import.

## How to connect

Intercom is a **[native OAuth connector](/platform/en/data-sources/connectors#native-oauth)**:
you authorize Instasent from Intercom and grant the requested permissions in Intercom's
own window, and you're connected. There's no key to create or copy anywhere.

#### 1. Add the data source

In **Data sources**, select **Add data source** and choose **Intercom** from the
Integrations section.

#### 2. Authorize in Intercom

Select the connect action to open Intercom's authorization window, sign in if
needed, and approve the requested access.

#### 3. Initial import

Intercom returns you to Instasent and the source moves to connected. The connector
runs an initial import of your existing contacts, companies and events, then keeps
syncing as changes happen.

![The Connect Intercom setup page with the connector description, the data it syncs and the contact fields it maps](/platform/en/data-sources/images/intercom--1-connect.png)
*The Intercom connector page: what it brings into Instasent and the contact fields it maps, with Connect Intercom to start.*

## What it syncs

- **Contacts** — the people in your Intercom workspace, with their name, email and
  phone.
- **Companies** — the companies your contacts belong to.
- **Events** — activity from Intercom, available for segments and automations.

Intercom keeps the data current through **real-time webhooks**, and event types are
mapped automatically. The direction is one-way, **from Intercom into Instasent**.
Contacts unify with the rest of your audience by email and phone, the same as any source
— see [unification](/platform/en/data-sources/managing#how-unification-works).

## Field mapping

Intercom contact fields map to the matching Instasent attributes — email to `_email`,
phone to `_phone_mobile`, name fields to their attributes — and events arrive with their
parameters. As with any source you confirm the mapping on setup; see
[field mapping](/platform/en/data-sources/managing#field-mapping).

## Consent mapping

{/* VERIFY: the exact Intercom → Instasent consent mapping is not yet confirmed. The mapping below applies the consent golden rule; confirm against the connector's actual behaviour before treating it as definitive. */}

Map Intercom's subscription status to Instasent's marketing-preference attribute
(`_accepts_marketing_*`) following the consent golden rule:

| Intercom status          | Instasent value | Meaning                               |
| ------------------------ | --------------- | ------------------------------------- |
| Opted in                 | `true`          | Accepted marketing                    |
| No status                | `null`          | No preference — never opted in or out |
| Unsubscribed / opted out | `false`         | Actively declined marketing           |

Only an **active opt-out** in Intercom becomes `false`. A contact with no recorded status
maps to **no preference** (`null`), never to `false`. For what these values mean for who
receives a campaign, see
[Consent](/platform/en/consent/marketing-preference-vs-suppression).

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