# Welcome to Instasent

What Instasent is and how work is organised in the dashboard.

**Language:** en
**Audience:** platform
**TLDR:** Instasent is a customer-communication platform where all activity is organised within projects. Each project holds an audience of contacts and segments, and lets you send campaigns, set up automations, and message contacts over the SMS and RCS channels.
**Translation key:** platform.overview.welcome
**Search keywords:** welcome, platform, dashboard, panel, overview, getting started, project, projects, audience, contacts, segment, segments, campaign, campaigns, automation, automations, channels, ai assistant, connected apps, how instasent works, start guide, concepts, first campaign
**Related pages:** /platform/es/overview, /platform/en/overview/start-guide, /platform/en/overview/concepts, /platform/en/developers-and-apps, /developers/overview, /developers/product-api/guide
**Docs index (every page):** https://docs.instasent.com/llms.txt
**This zone's index:** https://docs.instasent.com/platform/en/llms.txt
**This page:** https://docs.instasent.com/platform/en/overview/ (HTML) · https://docs.instasent.com/platform/en/overview.md (Markdown)
**Other language (es):** https://docs.instasent.com/platform/es/overview.md

Instasent is the platform you use to reach your customers over SMS and RCS. The
idea is simple: bring your contacts together in one place —wherever they come
from— and message them, whether that's a one-off campaign or an automation that
fires on its own.

It all happens in the dashboard: you import or sync contacts, group them into
segments, send campaigns, set up automations and see how each send performs in
your analytics. And if you would rather work in code, the
[APIs](/developers/overview) expose the same concepts and the same data as the
dashboard.

## Start here

- [Start guide](/platform/en/overview/start-guide) - From an empty account to ready-to-send, step by step.
- [Concepts](/platform/en/overview/concepts) - The mental model: projects, audience, segments, campaigns.

## How the dashboard is organised

Everything in Instasent revolves around the **project**: it's the container for
your work. Most organisations use one project per brand, country or line of
business, and each one keeps its own audience, data sources, segments, campaigns,
automations, channels, senders, analytics and settings — never mixed with the
others.

Inside the project, the **audience** brings together all your contacts, with their
attributes and events. On top of that audience you build **segments** — dynamic
groups that recalculate on their own based on who currently meets their conditions
— and use them to send **campaigns** or trigger **automations**. And above it all
sits the **AI assistant**, which queries your project data and this documentation
to help you understand your audience, answer questions and act on it.

For the full mental model — what each piece is and where it's managed in the
dashboard — read [Concepts](/platform/en/overview/concepts). To go from an
empty account to your first send, follow the
[Start guide](/platform/en/overview/start-guide).

![The project dashboard: recipients, delivery and click rate at the top, then total and attributed revenue, revenue per channel, and a channel performance table](/platform/en/overview/images/overview--1-dashboard.png)
*The project dashboard brings it all together — revenue, delivery and engagement across every channel, attributed back to your messaging.*

## Explore the platform

- [Channels & senders](/platform/en/channels) - SMS and RCS: senders, registration and approval, rules by country.
- [Campaigns](/platform/en/campaigns) - One-off sends: compose, target, schedule and measure.
- [Automations](/platform/en/automations) - Sequences that message your contacts when they take an action.
- [Audience](/platform/en/audience) - Contacts, profiles, segments, attributes and events.
- [Consent & subscriptions](/platform/en/consent) - Opt-ins, opt-outs, suppression and STOP/START.
- [Data sources & integrations](/platform/en/data-sources) - Import or sync contacts and events: CSV, API and connectors.
- [Insights & analytics](/platform/en/insights) - Dashboards, performance, conversions and reports.
- [AI at Instasent](/platform/en/ai) - AI writing and the dashboard assistant.
- [Connected apps](/platform/en/developers-and-apps) - AI agents and OAuth apps acting on your account.
- [Project settings](/platform/en/project-settings) - Brand profile, short links, test numbers and attribution.
- [Organization & account](/platform/en/organization/account-info) - Team, roles, API tokens, language and currency.
- [Billing & plans](/platform/en/billing/plans-subscription) - Plans, balance, invoices and pricing by country.

## Build on the API

- [Developer documentation](/developers/overview) - Four HTTP APIs, SMPP and SDKs — the same data as the dashboard.
- [Use with AI](/developers/further-reading/use-with-ai) - Point an AI assistant or agent at Instasent's docs and data.

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This is one page of the Instasent documentation. For the complete machine-readable index of every guide and API reference, fetch https://docs.instasent.com/llms.txt — start there for full context.