# Project settings

Where you configure a single project: its general details and brand profile, the channels and their senders, conversion and attribution analytics, and the link tools — short links, unsubscribe links and test numbers. This page maps every settings section and points to the per-project setup checklist.

**Language:** en
**Audience:** platform
**Translation key:** platform.project-settings.overview
**Search keywords:** project settings, settings, project configuration, brand profile, senders, channels, short links, branded domain, unsubscribe links, test numbers, conversion, conversions, attribution, delete project, setup checklist
**Related pages:** /platform/es/project-settings, /platform/en/project-settings/brand-profile, /platform/en/project-settings/senders, /platform/en/project-settings/short-links-branded-domain, /platform/en/project-settings/unsubscribe-links, /platform/en/project-settings/test-numbers, /platform/en/project-settings/conversions-attribution, /platform/en/organization
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**Other language (es):** https://docs.instasent.com/platform/es/project-settings.md

Project settings is where you configure one project on its own: its name and locale, the brand profile that feeds the AI features, the channels you send through, how conversions are measured, and the tools that build your links. Each project has its own settings — they don't apply across your organization. For account-wide settings such as team, billing or your profile, see [Organization](/platform/en/organization).

## The settings sections

Open **Settings** for a project and you'll find the sections grouped like this:

| Section                       | What you configure                                                                                                                                              |
| ----------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **General**                   | The project name, its identifier, website and locale (language and timezone). The brand profile lives at the top, and deleting the project lives at the bottom. |
| **Brand profile**             | The AI-generated profile of your brand — positioning, voice and tone, product categories — and the project logo.                                                |
| **Channels**                  | The senders for each channel (SMS, RCS) and where you turn channels on.                                                                                         |
| **Analytics → Conversion**    | What counts as a sale, profit or loss, and which integrations feed those figures.                                                                               |
| **Analytics → Attribution**   | The windows that decide when a sale is credited to a message.                                                                                                   |
| **Tools → Short links**       | The link shortener and your own branded short-link domain.                                                                                                      |
| **Tools → Unsubscribe links** | The unsubscribe link, its opt-out prefix and your own unsubscribe domain.                                                                                       |
| **Tools → Test numbers**      | The numbers you use to preview and validate a send before going live.                                                                                           |

**Channels** and their senders are configured here, but they have their own full section in the documentation — capabilities, registration and per-country regulation: see [Channels](/platform/en/channels).

> **Note**: Editing most project settings requires the project-write permission. On **General**, without it you can view the settings but not change them. The **Brand profile** page is stricter: without project-write permission you can't access it at all — it's hidden from the menu and you're sent back to General if you open it directly.

## The project setup checklist

A new project opens on its home with a **setup checklist** — a short, ordered guide that takes you from an empty project to your first sends. Each step links straight to where it's done, and the checklist steps aside once everything is in place.

#### 1. Add your audience

Import or sync the contacts you want to reach.

#### 2. Configure a channel

Pick SMS, RCS or WhatsApp and request the senders you'll use to deliver your messages.

#### 3. Verify your business

Complete your legal profile so we can register your senders with the carriers.

#### 4. Add some funds

Top up your balance to start sending — it covers all channels (SMS, RCS, WhatsApp).

#### 5. Send your first campaign

Pick recipients, write your message, hit send — on any channel you've configured.

#### 6. Automate your messaging

Build a flow or a sequence to send messages automatically based on what your customers do.

#### 7. Set up your brand profile

Help our AI write in your voice across campaigns and automations.

#### 8. Upgrade your account

Unlock advanced features for all your projects by upgrading your plan.

The first steps are prerequisites: you can't send until you have an audience, at least one sender and a verified business, and prepaid projects also need a balance. The rest — automations, the brand profile, upgrading — are suggestions you can dismiss.

> **Note**: The **Add some funds** step only appears on prepaid projects. If your account is billed monthly, it's skipped.

{/* IMG-PENDING — project-settings: the project home with the setup checklist (Add your audience → Upgrade your account) */}

## Deleting a project

Deleting a project lives at the bottom of the **General** page, in a danger zone. It's a destructive, irreversible action, so it asks for a double confirmation: you type the exact project name to enable the button, then confirm again. Once deleted, all the project's data is removed immediately and can't be recovered.

> **Warning**: Deleting a project is permanent. Every contact, campaign, automation and report in that project is removed and cannot be restored.

## Explore the settings

- [Brand profile](/platform/en/project-settings/brand-profile) - The AI-built profile of your brand that guides tone across campaigns and automations.
- [Senders](/platform/en/project-settings/senders) - Where you see and manage the senders for each channel.
- [Short links](/platform/en/project-settings/short-links-branded-domain) - The link shortener and your own branded short-link domain.
- [Unsubscribe links](/platform/en/project-settings/unsubscribe-links) - The unsubscribe link, its opt-out prefix and your own unsubscribe domain.
- [Test numbers](/platform/en/project-settings/test-numbers) - Numbers to preview and validate a send before it goes out.
- [Conversions & attribution](/platform/en/project-settings/conversions-attribution) - Define what counts as a conversion and tune the attribution windows.

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This is one page of the Instasent documentation. For the complete machine-readable index of every guide and API reference, fetch https://docs.instasent.com/llms.txt — start there for full context.