United Kingdom
What you need to send to United Kingdom on each channel: what is asked for, who files it, how long it takes and what happens if your sender isn't approved.
What this country needs
SMS
- Nothing extra to do: creating your sender is enough.
- Without an approved registration — Messages still go out and are still billed, but delivery is best-effort: the operator may change your sender or filter the message.
RCS
- What they ask for — Brand verification by a third party · Email to the operator · A public inbox somebody watches
- Who acts — You send the email to the operator yourself.
- Have this ready — A public profile phone number using the +44 prefix; A named brand contact with a corporate email address they read daily; The @aegismobile.com domain allowlisted in your mail filter; The logo and banner we provide, to attach to the authorisation email
- Without an approved registration — Nothing is sent to this country until the registration is approved.
The United Kingdom verifies brands differently for each operator, so a registration moves along several tracks at once.
- BT and EE — Brand Assure contacts your named contact to approve the use of the brand name and its images.
- O2 — Aegis Mobile writes from
certify@aegismobile.com. Allowlist that domain: the check includes a two-factor PIN valid for 7 days, and if the mail lands in spam the window closes on its own. - Vodafone and Three — require a proactive authorisation email, sent by the brand rather than by us. Once the request is ready we give you the recipients, the current template, the agent identifier and the images to attach. Don't send anything before that: the operator matches your email against a filing that has to exist first.
- Lycamobile and Sky may follow a different process. We confirm their availability and the applicable steps before starting.
On promotional campaigns
The opt-out instruction has to be explicit. If you use a link, the message must clearly say the user has to tap it to stop receiving communications.