Audience growth

The Audience dashboard answers the questions you have about your contacts as a whole: how many there are, how many you can message, where they come from, and how the list is growing. It's always available, with no plan requirement.

It shares the Insights filters — period, data source, tags — and adds one of its own: the date type that drives the growth chart (registration, import, update, or last seen).

The Audience dashboard: five summary cards at the top (All-time contacts, Subscribed to SMS, Accepted SMS mkt., Subscribed to Emails, Accepted Email mkt.) with the contacts-per-day growth chart and the data source breakdown below — The Audience dashboard — the summary cards on top and the growth chart below, here over the All time period.

Total contacts

Five cards at the top summarise the state of your audience. Each subscription card shows both a count and a percentage of the total.

Card	What it counts
All-time contacts	Every contact in the project's audience.
Subscribed to SMS	Contacts with a mobile number who are subscribed to SMS — they can receive your SMS and RCS campaigns.
Accepted SMS mkt.	Subscribed SMS contacts who have also accepted SMS marketing.
Subscribed to Emails	Contacts with an email address who are subscribed to email.
Accepted Email mkt.	Subscribed email contacts who have also accepted email marketing.

Contacts growth

A line chart of new contacts per interval — how many contacts entered your audience in each day or month of the period. The interval adjusts to the range: longer periods are grouped by month, shorter ones by day. The chart is driven by the date type filter, so you can plot growth by registration date, import date, update date or last seen.

Where your contacts come from

The rest of the dashboard breaks your audience down by different attributes. Each breakdown is a table you can read at a glance.

Data source composition — how many contacts came from each data source (a connector, a CSV import, the API…).
Localization — contacts by country and by city.
Demographics — contacts by gender, currency and language.
Segmentation — contacts by tag and by list.

These breakdowns help you understand who your audience is and where to focus. To act on them — build a segment, target a campaign — head to Audience.

Next step

Once you know how your audience is shaped, see how your messaging reaches it in Performance.