MailChimp

MailChimp is the native connector for your email-marketing lists. Once authorized, it imports the contacts of one MailChimp list into Instasent and keeps them synchronized, so your email audience can drive SMS campaigns and automations alongside the rest of your audience.

How to connect

MailChimp is a native OAuth connector: you authorize Instasent from MailChimp and, once connected, pick which list to import. There's no key to create or copy anywhere.

1. 1

   Add the data source

   In Data sources, select Add data source and choose MailChimp from the Integrations section.

2. 2

   Authorize in MailChimp

   Select the connect action to open MailChimp's authorization window, sign in if needed, and approve the access.

3. 3

   Choose the list

   Back in Instasent, select the MailChimp list to import to your audience. Each list is imported separately — since lists may have different fields and data, connect another data source for each list you want.

4. 4

   Initial import

   The connector imports the contacts of that list, then keeps them in sync.

What it syncs

• Contacts — the members of the selected list, with their fields.
• Events — activity from your MailChimp list, available for segments and automations.

MailChimp keeps the data current through real-time webhooks and periodic resynchronization, and its webhooks can trigger your automations as activity happens. The direction is one-way, from MailChimp into Instasent, and contacts unify by email and phone — see unification.

Field mapping

MailChimp contact fields map to the matching Instasent attributes — email to _email, phone to _phone_mobile, and so on — and events arrive with their parameters. As with any source you confirm the mapping on setup; see field mapping.

Consent mapping

Map MailChimp's subscription status to Instasent's marketing-preference attribute (_accepts_marketing_*) following the consent golden rule:

MailChimp status	Instasent value	Meaning
Subscribed	true	Accepted marketing
Never subscribed / no status	null	No preference
Unsubscribed	false	Actively declined marketing

Only an active opt-out (unsubscribed) in MailChimp becomes false. A contact who never subscribed maps to no preference (null), never to false. For what these values mean for who receives a campaign, see Consent.