Your RCS agent profile
Every field of your RCS agent profile — name, description, brand color, logo, banner, contact details and legal URLs — with the live previews that show it exactly as your contacts will see it.
The agent profile is your brand's verified identity on RCS: the name, logo, color and contact details the user sees in their messaging app when your message arrives. It's what turns a send into a conversation with a recognizable business, not with a number. This data is configured inside each country's registration — the registration process itself is in RCS senders & verification.
You configure it country by country so you can adapt the name, description, contact details and the rest of the profile to the local language and market. Google's best practices recommend setting up each agent in the language of the country where it will operate — which is why you complete this information in every registration.
In short: here you define every field of the profile, and a live preview shows you the result before anyone else sees it.
Configuring the agent profile
You edit the agent profile on the tab of the same name, Agent Profile, during the RCS agent registration for a country, with a live preview alongside — every change shows up instantly on a simulated phone. Each field has its own concrete specifications: character limits, accepted image formats, and maximum dimensions or file size. The editor's preview has two views you switch between, Agent preview and Conversation preview, so you can check both the agent info page and a live chat as you type.
Every field described below will be visible to the end user on their device, except the brand's responsible contacts, which are requested only for verification and are not part of the public profile.
| Field | What it defines | Limits |
|---|---|---|
| Name | The brand name shown in the conversation and the inbox. | Up to 40 characters |
| Description | A short line about your brand, shown on the agent info page. | Up to 100 characters |
| Color | Your brand color, applied to the conversation accents. | Hex code (#RRGGBB) |
| Logo URL | Your avatar in the chat — displayed cropped as a circle. | PNG or JPEG, max 50 KB, 224×224 px |
| Banner URL | The header image of the agent info page. | PNG or JPEG, max 200 KB, 1440×448 px |
| Phones, Websites, Emails | Contact entries that appear as action buttons on your verified profile. | Up to 3 of each; each needs a label and a value |
| Privacy policy, Terms of service | The legal links of your verified profile. | Both URLs required |
Upload and crop your images
You don't need to prepare pixel-perfect images in advance. Upload any larger image with Upload image and the built-in cropper lets you frame it — it exports at exactly 224×224 px for the logo and 1440×448 px for the banner, so the dimensions always come out right. Keep an eye on the weight limits: up to 50 KB for the logo and 200 KB for the banner.
Available previews
The previews show how the end user will see your agent, not the person setting up the campaign. The info preview reproduces your brand's public profile, and the conversation preview shows how the agent appears inside the end user's chat. When you register the country, the preview goes further and shows your brand across four screens, so you can check it at every moment of the experience — from the notification that lands to the full agent info page:
Review these previews carefully: what you see is what gets reviewed and approved. During the testing phase you can still send tests and fix the profile, but once the RCS agent is deployed you can't freely change it. Before deploying, check the name, logo, banner, description, color, contact details, privacy policy and terms and conditions.
Next steps
With the profile ready, complete the organization and compliance data and submit the registration — the full process is in RCS senders & verification. And before you submit, run through RCS agent best practices to get approved the first time.