Writing & suggestions
The AI writing layer drafts, rewrites, shortens and adds emojis to your messages, suggests campaigns, and translates text fields across the panel — all in your brand's voice. This page covers where it appears in the panel, exactly what it does, and the ten languages it translates to.
The writing layer is the AI that helps you write the message: it can draft one from scratch, rewrite and improve what you have, make it shorter, add or remove emojis and change its tone. It writes in your brand's voice, because it reads your brand profile. You'll meet it in two places: the message editor and the AI button on text fields across the panel. Translation into other languages comes from that AI button on text fields (see below).
In the message editor
When you write a campaign, the message card's toolbar carries an AI Assistant button. What it offers depends on whether you've written anything yet:
- Empty editor — the button is a direct shortcut to AI Copy Writer, which drafts a message from scratch from a short description.
- With text already — the button opens a menu with two entries:
- AI Copy Writer — drafts a fresh message from a short description.
- AI Copy Enhancer — rewrites and improves the message you already have.
Both open as a panel next to the editor, and each returns a few versions for you to pick from — nothing replaces your text until you choose a version.
AI Copy Enhancer
AI Copy Enhancer is the broadest tool. It leads with a row of primary actions, and tucks the rest behind an Other options menu:
- Primary actions: Enhance, Simplify, Shorten, Add Emojis and Alternatives.
- Other options groups the less common rewrites:
- Charset / Special characters — Remove Emojis, and Simplify to GSM-7, which rewrites the message to avoid Unicode characters so an SMS stays within the 160-character single-part limit (see SMS essentials).
- Change tone — rewrites in a chosen tone: Funny, Friendly, Bold, Persuasive, Formal or Urgent.
- Other options — Creative Remixer (a freer, more playful rewrite), Alternative CTAs and More detailed.
So Shorten and Add Emojis live inside AI Copy Enhancer — they're not separate buttons on the editor toolbar.
On text fields across the panel
Beyond the campaign editor, many text fields in the panel carry an AI button of their own — for example, a project description or a sender's questionnaire. It offers three actions:
- Translate — translate the field's text into another language.
- Auto-generate — generate suitable text for the field automatically.
- Ask AI — describe the change you want in your own words (a prompt box with the placeholder Describe what you want…) and the AI rewrites accordingly.
After any AI change, a Revert control lets you undo the last AI edit for a short while, so you can compare the result against what you had.
Campaign suggestions
Alongside the editor tools, Instasent can also suggest whole campaigns — generic or seasonal ideas — with the copy already drafted in your brand's voice. They're a starting point: pick one and take it into the editor to adjust before sending.
Translation languages
The Translate action on the panel's text fields offers a fixed set of ten target languages:
| Language | |
|---|---|
| English | Italiano |
| Español | Nederlands |
| Français | Polski |
| Deutsch | Türkçe |
| Português | العربية |
You don't have to set the source language: Instasent detects the language of your text automatically. When you translate within a project, the translation also follows your brand's voice and tone.
What guides the writing
Every writing tool leans on your brand profile to match your voice: the same draft reads differently for a playful brand and a formal one, because the AI reads the tone, example phrases and guidelines you set there. Keeping the brand profile complete is what makes the output sound like you — it's configured in Brand profile, and this layer only reads it.
Once your message is ready, take it through the rest of the editor in Creating a campaign.