Registering your alias directly with the CNMC
If you prefer to register the alias yourself instead of having Instasent file it, this is the full process at the CNMC's electronic office, valid for SMS and RCS.
To send SMS and RCS to Spanish numbers, your alias has to be registered with the CNMC. You can do that registration through Instasent or submit it yourself directly at the CNMC's electronic office. This page describes the second case: registering on your own, without Instasent's help.
To do it, go to the process:
https://sede.cnmc.gob.es/tramites/telecomunicaciones/gestion-del-registro-de-alias.
Once inside the process, the steps are as follows.
1. Applicant
State on whose behalf you are acting:
- «En nombre propio» (in your own name) — if you sign in with the company's electronic certificate or with a certificate that already proves you can act on behalf of your company.
- «En representación de» (on behalf of) — if you sign in with your personal certificate to submit the request on behalf of the company. This is the usual case if you work for the company but aren't the legal representative. Enter the company's tax ID (NIF) and registered name, plus its address.
2. Request type
Select «Inscripción de Alias» (alias registration).
3. Brand owner's representative
Click «Añadir representante» (add representative) and enter the details of the company's legal representative: name, DNI/NIE, email and phone. Tick «Recibir notificaciones» (receive notifications).
4. Complete the alias details
Click «Añadir alias» (add alias) and enter:
- The alias you use, that is, the sender of your messages.
- Message type: SMS/MMS or RCS.
- Activation date: select today's date.
- The legitimate link, that is, why you're entitled to register that alias. Choose the option that best fits your case and, in the «Especificar cuál es» (Specify which) section, you can write a brief clarifying note.
- Providers: Instasent Mobile Advertising SL.
- Third parties (optional) — only if there's an intermediary between your company and Instasent. For example, a marketing agency or an SMS-sending software.
Click «Añadir Alias» (add alias) if you want to register several SMS and RCS senders in the same request.
Once you've entered all your aliases, click «Revisar y presentar» (review and submit). After the legal representative's authorisation, the request is left pending review by the CNMC.